Gary Moskoff
President, Founder at Sleeping Giant Labs
Website Address: https://sleepinggiantlabs.com/

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Gary Moskoff from Sleeping Giant Labs. To learn more, check out https://sleepinggiantlabs.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Due to the pandemic, it is now more important than ever that we, as marketers, need to understand how our community is feeling and craft our messaging campaigns to approach our community at just the right time and in the right way during this time of societal-level trauma we are collectively experiencing.

What makes your company unique?

SGLabs is a research and strategy firm that leverages our conscious/unconscious research platform and multi-disciplinary team of business and marketing professionals, researchers, and psychologists to uncover your business’ “why.” We are focused on helping agencies and brands understand how their customer’s emotions and feelings effect one’s purchasing journey/decision.