Adriana Cowdin
CEO at Dekaf Digital
Website Address: https://www.dekafdigital.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Adriana Cowdin from Dekaf Digital. To learn more, check out https://www.dekafdigital.com/
What is the biggest change in marketing that you see coming in the next 2 years?
Even more emphasis on short clip video marketing with TikTok becoming as mainstream as Twitter and IG Reels playing a key role as well.
What makes your company unique?
What makes Dekaf Digital unique is our data-backed approach to social media marketing. To craft strategies, develop campaigns, create buyer personas and identify influencers for our clients, we run a 4-6 data gathering and analysis. This allows us to deliver targeted social media to their exact audience where they are.
